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Generation EX: Why Business Are Focusing on the Employee Experience to Attract, Retain Talent

on November 05, 2020

High-performing companies are taking a renewed focus on the employee experience (EX). According to Deloitte, 80% of executives rate the EX as important to their company, especially for companies now operating in a highly competitive global economy.  

Building a great experience with people, whether it is for the customer or employee journey, is fundamental to an organization's success. According to industry experts, those companies that embrace a holistic view of their employees, to include diversity, inclusivity, and empathy, will navigate today's global crisis better than most and be poised for stronger fiscal results.

Before you continue reading, let's clarify the difference between employee experience and employee engagement.

Employee Experience

The employee experience is the journey an employee takes with your organization. It includes every interaction that happens along the employee life cycle, plus the experiences involving an employee's role, workspace, manager, and well-being. (Source: Gallup)

Employee Engagement

Employee engagement is the lifecycle employees experience physically, emotionally, psychologically, and behaviorally with their organization.

(Source: SHRM)

While both are key for overall business success, for this blog, we're focusing on the employee experience. We’ll also share how MeBeBot's solution is an easy step toward enhancing a company's employee experience strategy, using technology as a vital EX touchpoint.

According to best-selling author Jacob Morgan, companies that invest in their employees and their “journeys” outperform and are four times as profitable as companies that don’t make investments in their employees.

Morgan states that investments in the three employee experience environments (cultural, technological, and physical) lead to happier employees, larger talent pipelines, and greater profitability and productivity.

During the recent HR Technology Conference, several keynote presenters continued this theme of the correlation between employee experience and corporate profits. Yet, this year’s content also incorporated the effect that the pandemic has had on the progress towards digital transformations within organizations.

Jason Averbrook, CEO and Co-Founder of Leapgen, said “COVID-19 accelerated companies’ digital communications strategies by an average of six years,” Averbook said, “while 97% of enterprise decision-makers believe the pandemic sped up their company’s digital transformation. It is the digital accelerator of the decade, and digital communication is the new lifeblood of business. If we’re not digital, we’re dying.”

Technology is more than a productivity tool, it's a culture touchpoint

Like building a unique customer experience, companies must create a memorable employee experience that wins their teams’ hearts and minds.

A frictionless employee onboarding experience is an example of where a company can start the employee experience right. Part of what can make the new hire onboarding smooth is starting the journey using interactive technology. MeBeBot’s Intelligent Assistant is a solution that provides employees’ a trusted resource for quick answers to their questions, with a “consumer-like” feel, similar to tools like “Siri” or “Alexa.” From “how do I use the VPN” to “when is open enrollment for benefits,” MeBeBot empowers new team members to acclimate to their new roles, especially while working remotely, providing quick access to information, accessible via collaboration tools (like Slack and Teams).

Technology is more than a productivity tool; it is a vital culture touchpoint for the employee. It often illustrates that the company is innovative, supportive in helping make their work easier, and creates a sense of belonging. In short, positive work experiences with a forward-thinking company shape how we feel about opportunities for growth and overall job satisfaction.

MeBeBot can help create the ideal employee experience for your company. Our Intelligent Assistance adds a cost-effective helping hand for your internal HR and IT teams. With our curated knowledge base of hundreds of questions and answers to choose from (and edit to fit your business needs), within weeks, you can empower your employees to get answers 24/7 to their frequently asked questions.

Creating an employee experience is a journey, but we're all living in a world where agility and actionable steps are required now. Let us show you how MeBeBot can be your first "easy win" on a path to leveraging automation and AI to impact your company's employee experience.

Schedule a demo to see how MeBeBot can boost your company’s employee experience.