Beth
White
Published on
May 3, 2022
A new study by Pew Research shows why it is important for companies to be successful at hybrid work. As work reopens, most employees prefer working from home, especially women. The impetus for working from home has shifted considerably since 2020. Today, more workers say they are doing this by choice rather than necessity.
According to Pew Research, 61 percent now say they are choosing not to go into their workplace among those who have a workplace outside of their home. Earlier in the pandemic, just the opposite was true: 36 percent said they chose to work from home. In essence, being successful at hybrid work is no longer an exception, but it’s becoming necessary for employers.
Why are companies clinging to an outdated work environment?
During the two years of the pandemic, productivity didn’t suffer, but turnover certainly did. According to a PwC pulse survey, 88% of executives surveyed said their company is experiencing higher turnover than normal. For employees looking for new opportunities, schedule flexibility, expanded benefits, and compensation tend to be the top factors in their decision-making.
While only 22% of employees want an all in-person work environment, many executives are more excited about the possibility of a return, looking forward to face-to-face interaction and the ability to build an equitable corporate culture more effectively.
However, the success of remote work has certainly ushered in a new era that business leaders cannot deny. There’s an understanding that to successfully execute, organizations need to provide a positive employee experience that reflects the needs of today’s talent. That includes figuring out a hybrid work model that aligns to the uniqueness of the business.
Think Strategically About Being Successful with Hybrid Work.
As companies struggle to hire and retain workers, it is time to get strategic about being successful with hybrid work. Think of hybrid work as an excellent strategy to accelerate hiring and retention, improve productivity and innovation, and reduce the cost of wasted office space — costs that executives can redirect to strategic business priorities.
It is important to remember that transitioning from remote to hybrid work is a significant business strategy shift. Every strategy shift is a cultural change effort. The successful change involves:
Establish measures to see that you build upon your productivity gains during the COVID-19 lockdown and improve employee morale and engagement. These measures should include ensuring your home-based employees are still getting the mentoring and development needed to advance their careers and retain them — equal to in-office employees. The pandemic has changed what workers want from their employers; hybrid work tops the list. Executives need to change their thinking on the best ways to attract and retain workers during a labor shortage. In addition, the successful transition to hybrid work will cut costs, improve productivity, and avoid any future havoc caused by Covid-19. Hybrid working technology solutions and redesigning offices for collaboration is here to stay. The companies that rise to this challenge will be the winners.